Ordinary ad deadlines DNAds for DN must be booked before 1.30 pm two working days before publication. Finished material must be submitted before 12.30 pm the last working day before publication.

Cancellation deadline is two working days before publication at 1.30 pm.

Technical information 

Electronic materials:

Dagens Næringsliv prefers to receive advertising materials in PDF format. You can find information on how to create correctPDF files at www.nada.no.
DN has an ICC profile that allows for the pink newsprint when converting to CMYK; DN_AVIS_ISO_11032012.icc. This is a profile that applies specifically to Dagens Næringsliv and is the profile that we recommend all of our customers to use. The international standard, ISOnewspaper26v4.icc, can also be used, but you must then make allowances for the pink newsprint.

Images – Image resolution:

Greyscale/colour images: 170 DPI. Line art (bitmap): 600–1,200 DPI (in 100% size – applies to both image types).

Maximum colour coverage: 240%–260%. Minimum printing point: 4%. Maximum printing point: 95%Achromatic reproduction produces the best results. No compensation should be made for dot enlargement on images/advertisements. Halftone screen: 34 lines per cm (85 LPI).


All colours must be defined as CMYK process colours. Other colour models are not accepted as they are not printablein newspapers.

Positive/negative text:

General: Small/narrow text with serifs expands during the printing process and is difficult to read.Positive text: Recommended minimum size 8 pts.Negative text (also in colour): Recommended minimum size 12 pts.
The newspaper is not responible for any errors, if not guidelines above are followed.


We prefer NADA as our reception medium. Senders who have not installed NADA’s sender software can use NADAexpressat www.nada.no. This is a free service for delivering advertising material in PDF format to newspapers and magazines in Norway. NADAexpress also proofs your PDF file for errors before sending it to the various media.

Materials submitted by e-mail must be marked with the name of the advertiser and the insertion date. E-mail: dam@dn.no